Interactive media platforms are now part of every day life, allowing users to access media sources online. An example of this is films, sites such as http://www.watch-movies-online.tv/ allow movies to be streamed or downloaded onto your computer for free. They also allow you to simply watch them online with the use of an embedded video link. www.shortfilmcentral.com is one of the many websites that have introduced popularity to short films. People tend to prefer short films rather than the usual length. Short films are easier and faster to stream. A short film also takes less memory that a normal length film would mean more short films can be saved. Another is trailers, which some people compare to short films but are very different. Trailers are usually around 1 minute long and are used to advertise a film before its release date using different techniques for example the three-act structure. They start with a beginning that lies out the premise of the story. The middle drives the story further and usually ends with a dramatic climax. Act 3 usually features a strong piece of "signature music" This last act often consists of powerful and emotional moments of the film. Below is an example of a movie tralier.
Snatch.
Images can also be viewed and downloaded including music. These can be copied onto DVD and CD Rom’s, these are another example of media platforms.
Thursday, 11 March 2010
Sunday, 7 March 2010
History of Pop Promos
Pop Promo: A music video is a short film or video that accompanies a complete piece of music/song.
History
The first music video dates back to 1894 when sheet music publishers still ran the music business. Edward B. Masen and Joe Stern promoted sales of their song 'The little lost child' with a series of projected still images shown simultaneously with live performances and blurry animations of kittens; in what became a popular form of entertainment known as the illistrated song. With the arrival of the sound films and talkies in 1926, many musical short films were produced. Vitaphone shorts which were produced by Warner Bros, featured many bands, vocalists and dancers. The series entitled 'Spooney melodies' was the first true musical video series. The shorts were typically about six minutes in duration, and featured art deco style animations and backgrounds combined with film of the performer singing the song.
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. In 1975, the band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops; this is also notable for being entirely shot and edited on videotape.
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
The first video to be banned by MTV was Queens 1982 hit "Body Language." Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time. However, the channel did air Olivia Newton-John's 1981 video for the hit song "Physical", which lavished camera time on male models working out in string bikinis who spurn her advances, ultimately pairing off to walk to the men's locker rooms holding hands, though the network ended the clip before the overt homosexual "reveal" ending in some airings
Modern Music Videos.
The website iFilm, which hosted short videos, including music videos, launched in 1997. Napster, a file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos. By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos in favor of reality television shows, which were more popular with its audiences, and which MTV had itself helped to pioneer with the show The Real World, which premiered in 1992.
2005 saw the release of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OK Go may exemplify this trend, having achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online. Artists like Soulja Boy Tell 'Em and Marié Digby also achieved some level of fame initially through videos released only online.
History
The first music video dates back to 1894 when sheet music publishers still ran the music business. Edward B. Masen and Joe Stern promoted sales of their song 'The little lost child' with a series of projected still images shown simultaneously with live performances and blurry animations of kittens; in what became a popular form of entertainment known as the illistrated song. With the arrival of the sound films and talkies in 1926, many musical short films were produced. Vitaphone shorts which were produced by Warner Bros, featured many bands, vocalists and dancers. The series entitled 'Spooney melodies' was the first true musical video series. The shorts were typically about six minutes in duration, and featured art deco style animations and backgrounds combined with film of the performer singing the song.
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. In 1975, the band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops; this is also notable for being entirely shot and edited on videotape.
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
The first video to be banned by MTV was Queens 1982 hit "Body Language." Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time. However, the channel did air Olivia Newton-John's 1981 video for the hit song "Physical", which lavished camera time on male models working out in string bikinis who spurn her advances, ultimately pairing off to walk to the men's locker rooms holding hands, though the network ended the clip before the overt homosexual "reveal" ending in some airings
Modern Music Videos.
The website iFilm, which hosted short videos, including music videos, launched in 1997. Napster, a file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos. By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos in favor of reality television shows, which were more popular with its audiences, and which MTV had itself helped to pioneer with the show The Real World, which premiered in 1992.
2005 saw the release of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OK Go may exemplify this trend, having achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online. Artists like Soulja Boy Tell 'Em and Marié Digby also achieved some level of fame initially through videos released only online.
Saturday, 6 March 2010
Director reserch.
Background information.
Johan Renck, born 5 December 1966, used to be a Swedish musician (under the stage name Skatta Bo), music video director, and now film director.He has directed music videos for a number of artists including Kylie Minogue, All Saints, Madonna, Robbie Williams, The Libertines, Suede, New Order, Beyoncé Knowles and Bat for Lashes. He has become one of the most respected and sought after directors of commercials and music videos today.
Bat for Lashes- Daniel
Music Career
Stakka Bo scored a hit single in 1993/1994 with the song "Here We Go". This song has been featured on an episode of Beavis and Butt-Head with Beavis stating he thinks "Ace of Base sucks." "Here We Go", was also featured in the movie, Never Been Kissed; in the video game UEFA Euro 2004 and the film, Alien Autops
Directing Career
His directing career started in 1992 when he joined the production company Mekano Film and Television in Stockholm, Sweden. In 1994 he left Mekano to join forces with childhood friend director Jonas Åkerlund. They established a new production company, Renck Åkerlund Films, which immediately became one of the leaders of its kind in Sweden. During the same time he worked with his music project, Stakka Bo, with big success and a lot of his time was occupied by the music career. In 1997 he started to work as a director full time and quickly became a well-known name worldwide and in 1999 he was working with Madonna among others.
Downloading Nancy.
Johan just finished his feature film "Downloading Nancy", starring Maria Bello, Jason Patric, Rufus Sewell, Amy Brenneman among others.
The film has its world premiere in the 2008 Sundance Festival where it also is competing in the Dramatic Competition picked out of thousands of submissions.
Trailer for Downloading Nancy.
Sick of her life, housewife Nancy just wants it to be over and done with, but rather than kill herself, she hires a stranger from the Internet to do the job for her. But fate takes a strange turn when she meets her killer and the two fall in love. Of course, Nancy realizes that love and murder do not naturally go hand in hand.
Some comercials.
In 2007 Johans short film 'Cow',for SOS Live Earth, was nominated in Eurobest and in Epica Awards where it won the Bronze price. This video has also been stated to be 'intence' and 'brilliant' to say a few, by the many youtube users who have seen it. After this commercial was relesed Johan Renck was listed as the 25th most rewarded director of commercials in The Gunn Report.
The above video is a his campaing he did for Karl Lager for H&M which he collected a Silver Lion for. This film also awarded Grand Prix in Eurobest and a Gold in Epica.
Some still images.
Awards and responces.
He has achieved prestigious nominations and awards for his work, such as MTV award nominations to his music videos to Madonna and Beyoncé and two Cannes Bronze Lions for the Nike commercial "Racing Marion". In 2005 he won an award for best video in MVPA and was nominated in several categories in CAD for his music video for The Streets. In 2006, again he had several MVPA nominations, this time for his videos for Madonna's "Hung Up" and for Robbie Williams "Trippin".
Tuesday, 2 March 2010
Our Music Video
Brief for music video: Our music video idea is baised on 'Teenage dirtbag' by Wheatus. We will show an un- popular slightly geeky character falling asleep during a school test, dreaming about rescuing and having a romance with his love interest. Within his dream he battles dragons, beats the current world champion in chess and attends a ball dance with his love interest. towards the end of the music video we see the character take off the girls ball mask, to revial that this masked lover is in fact our tutor, Tim.
How are we going to do this?
Our music video requires only straight forward shots,
Music Video for Teenage Dirtbag by Wheatus.
How are we going to do this?
Our music video requires only straight forward shots,
Music Video for Teenage Dirtbag by Wheatus.
Lip syncing project.
On Monday March 1st our Media group was put into smaller groups of 3/4 and set the task of making a small Music Video to a Barry Manilow track. I was in a group with Gemma, Dave and Andy, our track was 'Cant smile without you'.
We had one day to plan, film, edit and compress our music video and due to having problem with getting the track off the computer and onto our mobile phones we lost about an hour and a half shooting time, which resulted in us being the last group to go out and record. Because of this we did not have to much time to brainstorm ideas in class, so therefor came up with the basic concept of our video on the way to our location.
Synopsis
Our basic idea was Dave and Andy being in love. They are seen alone, feeling down and singing about their feelings.. then reuniting towards the end of the video.
Shot types
The shots we chose are very straight forward and simple to save time and confusion. The shots we used are as followed: Pans shot, mid shot,
Location
We chose to shoot our video in a well lit park. Luckily it was a sunny day which matched the mood of the song,
Here is our final video.
We had one day to plan, film, edit and compress our music video and due to having problem with getting the track off the computer and onto our mobile phones we lost about an hour and a half shooting time, which resulted in us being the last group to go out and record. Because of this we did not have to much time to brainstorm ideas in class, so therefor came up with the basic concept of our video on the way to our location.
Synopsis
Our basic idea was Dave and Andy being in love. They are seen alone, feeling down and singing about their feelings.. then reuniting towards the end of the video.
Shot types
The shots we chose are very straight forward and simple to save time and confusion. The shots we used are as followed: Pans shot, mid shot,
Location
We chose to shoot our video in a well lit park. Luckily it was a sunny day which matched the mood of the song,
Here is our final video.
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